Apples Beethoven - 3542 Words

EXECUTIVE SUMMARY INTRODUCTION This report will thoroughly go through the case of Apple, a company that is at the forefront of entertainment technology. Our team of expert analysts and consultants has carefully evaluated the situation of the company, determining what practices and innovations have led to its current position, developing a plan will continue to help the company further it’s position, and provide logical rationale and follow up to our plan. Before getting into the details of the company’s managerial and innovational practices, the report will provide a brief overview of the company. Apple is in a critical position with the loss of its former CEO, Steve Jobs, but with implementation of certain practices and policies, it†¦show more content†¦Additional innovations by Apple continued in 2007 with the introduction of music sales on iTunes without digital rights management (DRM), which allowed consumers to play music on third-party players. Later that same year, Apple became the th ird-largest mobile handset supplier in the world thanks to the iPhone (Chen, 2008). On January 14, 2009, Jobs announced a six-month leave of absence because of health issues (Zaleski, 2009). His health had become a distraction for himself, his family and Apple. Jobs stated, â€Å"in addition, during the past week I have learned that my health-related issues are more complex than I originally thought† (Ostrow, 14). During this time many speculated that the company would do poorly without him, yet Apple was still able to record its best non-holiday quarter ever (Mahmood, 2007). Apple opened the year 2010 with the announcement of a new product, the iPad, a large touch screen tablet computer. Once Apple released iPad on April 3, 2010, the iPad sold more than 300,000 units and by the end of the first week, sales reached 500,000. In May, Apple’s market cap exceeded Microsoft’s for the first time since 1989 (Mahmood, 2007). Following the iPad, Apple released the fourth generation iPhone, along with the second generation of iPods. By late 2010, App le shares hit an all-time high of $300 and finished the year with the unveiling of the latest installment of itsShow MoreRelatedApples Beethoven2157 Words   |  9 Pagesï » ¿New Era University COLLEGE OF BUSINESS ADMINISTRATION 9 Central Avenue, Quezon City, 1015 Philippines A CASE STUDY PROJECT IN HUMAN BEHAVIOR IN ORGANIZATION Apple’s Beethoven Presented to the Faculty of College of Business Administration and to PROFESSOR Mevelin D. Cabotage, MBA Professorial Lecturer In Partial Fulfillment of the Requirements for the Degree of BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION MAJOR IN HUMAN RESOURCE DEVELOPMENT MANAGEMENT Read MoreComputers And Music ( Noah Martin, Old Dominion University1519 Words   |  7 PagesPropellerhead’s Recycle for loop editing, and Codamusic’s Finale for music notation. Apple computers now come loaded with GarageBand, which allows users to create their own songs using loops, MIDI, and live audio. Tweak (2006) explained the importance of Apple’s inclusion of the software: Up till now, freebie active entertainment on a computer has been playing games, writing letters and books, drawing pictures, online chat and maybe making a photo album. Apple has upped the ante. You can now create your ownRead MoreComputers And Music : Computers1612 Words   |  7 PagesPropellerhead’s Recycle for loop editing, and Codamusic’s Finale for music notation. Apple computers now come loaded with GarageBand, which allows users to create their own songs using loops, MIDI, and live audio. Tweak (2006) explained the importance of Apple’s inclusion of the software: Up till now, freebie active entertainment on a computer has been playing games, writing letters and books, drawing pictures, online chat and maybe making a photo album. Apple has upped the ante. You can now create your own